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About Business Tourism

Stellenbosch 360 launched a unit to promote and actively drive Stellenbosch’s vision to become a Living Conference and Events Centre, with the ultimate objective of increasing the prosperity of the region. 
This specialised business tourism unit will assist Stelllenbosch and surrounds to attract more visitors, more investment and new jobs, all of which will help deliver economic growth to the greater Stellenbosch region.  We envisage that this project will create new energy in the local tourism industry.
An annual Business Tourism Indaba is hosted to collectively improve the business models. Please view the Business Tourism Indaba video below.

After the huge success of the Stellenbosch inaugural Business Tourism Indaba held in June 2017, Annemarie Ferns, CEO of Stellenbosch 360, commented: 
“I believe that after 5 years of hard work, we now have both the buy-in and mandate from the key local role-players in tourism & the relevant national institutions, as well as a solid strategy on the table to position Stellenbosch as a Living Conference, Event & Incentive Destination. That, complemented by all our town’s wonderful people assets & globally renowned & established tourism attributes, can & will make an enormous impact on the future of our town & surrounds & the Western Cape’s economical growth.
The following video tells more and indicates the progress that we have made … and why it’s so easy #lovingStellenbosch!” 

Stellenbosch 360

Friends of Stellenbosch


T: +27 (0)21 883 3584
F: +27 (0)21 882 9550

Information Office:
36 Market Steet
Stellenbosch, 7600