Overall purpose of the Route 360 project
To develop a cultural Route within the greater Stellenbosch region, which will allow both domestic and international visitors to select from inspirational and innovative cultural experiences, designed to showcase the abundance of our inherent talent and natural resources and creating an opportunity to connect with the locals.
THE DEVELOPMENT AND MARKETING OF A NEW TOURISM ROUTE
Route 360 is not a geographical road, but a way into the hearts and homes of our peoples, allowing previously disadvantaged communities who generally lack tourism infrastructure to come on board through the development of culture tourism, by using inherent talent and existing resources.
ROUTE 360 AV
Route 360 is located in the Stellenbosch area of the Western Cape. The route takes travellers off the usual tourist track, away from the winelands and into the colourful communities nestled in the towering mountains of this picturesque part of South Africa. Route 360 links the splendours of the Stellenbosch winelands with the communities existing on the outskirts.
The route allows both domestic and international visitors to select from inspirational and innovative cultural experiences, designed to showcase the abundance of our inherent talent and natural resources. It takes travellers to Kayamandi, which is regarded as the second oldest township in South Africa claiming its first inhabitants as early as 1940 and through Jamestown, one of the first places in the Cape where strawberry farming was conducted on a large scale and where the streets are named after strawberry cultivars.
The village of Raithby overlooks the Helderberg Mountains with Table Mountain in the distance and is surrounded by popular wine farms and vineyards, while nearby Klapmuts and Ida’s Valley all exude their own charm.