STELLENBOSCH CRAFT POPULAR AT INTERNATIONAL AFRICAN TOURISM EVENT
LOCAL STELLENBOSCH CRAFT POPULAR AT INTERNATIONAL AFRICAN TOURISM EVENT
SA Tourism (SAT) recently hosted the World Travel and Trade Conference (WTTC) African Leaders Forum at Lanzerac Estate. At this prestigious event, attended by 110 CEO’s from international companies, Stellenbosch 360, in partnership with SAT, organized a pop-up ‘Sustainability Village’.
Aimed at providing a platform for local artists and crafters to sell their hand-made products and simultaneously create an opportunity for the delegates to meet the artists and crafters in person, the pop-up market was a huge success. A high-quality flyer containing the background of each artist and crafter, and a R250 voucher sponsored by SAT, inspired delegates to purchase items during their coffee, lunch and cocktail breaks.
Local art makes impact According to Ann Heyns, Marketing and Development Manager of Stellenbosch 360, the direct sales and marketing by the selected artists and crafters themselves, hugely contributed to the success of the venture.
She said: “Our gifted Stellenbosch crafters and artists, many of them in colourful and traditional wear, were very popular with the business tourism delegates. They expressed both their surprise and interest in the quality of the diverse art on offer, and invested far more than their R250 vouchers in the arts and crafts, which ranged from sculpture to paintings, ceramics and jewellery. In total the six crafters and artists sold art to the value of R 41,000 on the day, and with that we are indeed very happy.”
Ms Heyns elaborated: “In future we will where ever possible assist our crafters and artists to exhibit at major conferences, creating opportunities for SMME’s to do business, especially as delegates have very limited time to explore Stellenbosch. ”