Welcome Financial Boost for Stellenbosch Tourism
Here are some of the faces seen at the AGM of the Stellenbosch Publicity & Marketing (SPM). At the back from left are Riël Meynhardt, Craig Seaman, Annemien Kotze, Daniel Kritzinger, Raino Bolz and Johann Nepgen. In front are Annemarie Ferns, Hildegard Kidd and Margie Potgieter.
Welcome SPM Boost for Stellenbosch Tourism
Stellenbosch Publicity & Marketing (SPM) held its AGM at Devon Valley Hotel recently and reported a positive growth in income derived from tourism levies, despite challenges facing the hospitality industry over the past financial year.
SPM was established in 2010 to create funding for marketing Stellenbosch as a premier business and leisure tourism destination. The good news is that the 1% levy which member companies, mainly accommodation establishments, adds to their bills, increased by 28%, representing approximately R 127 000. From modest beginnings in 2010/2011 when only R 116 132 was obtained from members levies, last year’s amount increased to R 807 497.
Craig Seaman, Chairman of SPM, emphasized that the main task and vital role of SPM is to build brand Stellenbosch and to optimally promote Stellenbosch tourism with Stellenbosch 360, the official tourism organization of the town as main beneficiary. “Monies are dedicated to active marketing and not on for example research or operational costs. With the available funds we market Stellenbosch and the surrounding region as a top national and international tourist destination and initiate essential initiatives such as global trade visits. In addition, SPM’s funding is used to pro-actively develop Stellenbosch as a major conferencing and business tourism destination”.
Annemarie Ferns, CEO of Stellenbosch 360, reaffirmed: “We welcome and thank the newcomers Lanzerac Hotel and Babylonstoren, whose valuable contributions assisted us greatly. I would like to encourage more roleplayers in the tourism industry, however big or small, to participate in this initiative. To implement a voluntary tourism levy of as little as 1% requires little effort on behalf of the SPM members. The impact of SPM’s contribution is enormous – without it we would be hard pressed to sustain a world-class multilevel marketing campaign promoting our exceptional town and all its offerings to business and leisure travelers globally”.