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Big Financial Boost for Stellenbosch Tourism


8 November 2017 [group_audience]
Members at the SPM 2017 AGM in Stellenbosch

Big Financial Boost for Stellenbosch Tourism

At the AGM of Stellenbosch Publicity & Marketing (SPM) - the entity responsible for administering the Stellenbosch Tourism Levy – and held at Life & Leisure Guest House last week, the vital role that this non-profit company plays in raising funds to promote Stellenbosch as an international tourism destination, was once again highlighted. SPM reported that during the past fiscal year more than R 700 000 was made available for the tourism activities of Stellenbosch 360 as the town’s and region’s official tourism organization.  

Modest beginning
From modest beginnings in 2010/2011 when only R 116 132 was obtained from levies raised by members, last year’s amount increased to R 733 000. The SPM grew from only 4 founder supporters to the 35 present members who all decided to obtain their 1% tourism levy contribution from their guests and to pay it over to SPM.

Craig Seaman, Chairman of SPM, emphasized that the tourism levy has been the key element in enabling Stellenbosch 360 to market Stellenbosch as a top national and international tourist destination and to initiate essential initiatives such as global trade visits and to develop Stellenbosch also as a major conferencing and business tourism destination.

Highlights                                                                                                                                                                In her address at the AGM Annemarie Ferns, CEO of Stellenbosch 360, said that the funding by SPM was essential for Stellenbosch tourism and enabled them to undertake and execute various activities for which no monies would have been available otherwise.

USA Trade Visits                                                                                                                                                 ”SPM made it possible for us to present brand #Stellenbosch as a preferred global tourist destination to amongst others almost 400 American tour delegates and agencies specialising in tourism to the African continent. We were guests In 2015 and 2016 respectively at the APTA Conferences on the USA West and East Coasts (APTA is the Association for the Promotion of Tourism to Africa). I consider this a breakthrough of which we are already reaping meaningful benefits.”

Business Tourism Indaba   
Ms Ferns added: “SPM’s funding of the very successful first Stellenbosch Business Tourism Indaba in June, attended by some by 200 delegates and media, was another breakthrough and highlight of the year. Furthermore, the subsequent series of the Business Tourism ‘Aandklas’ Master Classes we presented to the public for free, was also made possible by SPM.”

#lovingStellenbosch campaign                                                                                                                      Members were also informed about another of Stellenbosch 360’s projects funded by SPM, namely the new #lovingStellenbosch marketing campaign launched at the Stellenbosch 360 AGM on 7 September. The immediate impact and success of the first video of this new initiative had already achieved 77 000+ video views and a reach of almost 257 000 globally.

Appeal to tourism role-players
Craig Seaman concluded the AGM by stating: “We welcome our latest SPM members including Babylonstoren as our first 5 Star rated Hotel, The Jordan Suites and Baruch Guest House for joining our ranks. However, I appeal to and trust that an increasing number of loyal tourism role-players in Stellenbosch and surrounds will follow suit and join the SPM. More members will enable us to generate sufficient funds for a dynamic and viable long-term multilevel marketing campaign promoting our exceptional town and all its offerings to
holiday, business and other travelers globally. To implement the tourism levy requires little effort, yet it makes an enormous difference to the scope of the marketing we can afford for Stellenbosch and to give us a competitive advantage.”

Stellenbosch 360

Friends of Stellenbosch


E: info@stellenbosch360.co.za
T: +27 (0)21 883 3584
F: +27 (0)21 882 9550

Information Office:
36 Market Steet
Stellenbosch, 7600